See the forest for the trees.

About Spruce+Willow


Spruce+Willow is a Toronto, Ontario based strategy consultancy led by Yasmine Kashefi.

Yasmine is an experienced marketer and strategist, with over 7 years of experience in all realms of marketing and communications, as well as business strategy and operations. As a passionate and motivated problem solver, Yasmine pulls from her diverse background and skill set to tackle business challenges from all angles.

Unlike traditional consultancies that come in, analyze data, present a solution and leave, Spruce+Willow integrates with your team, working with you from strategy to execution. Our cross-functional expertise makes us able to work with corporate clients to think critically about their goals, and to provide integrative business strategies that help achieve them.

Our clients represent many industries across North America, from non-profit to e-commerce.  The one thing they all have in common is they value partnership, growth and a fresh perspective.

Work With Us

Are you looking for a fresh perspective from an experienced strategist? Let us work with you to take a holistic look at your business and outline a strategy for success. Fill out the form below or drop us a note at and we’ll be in touch shortly to discuss how we can help.